Privacy Policy

Heritage DNA Services

Effective Date: 02/27/2026

Heritage DNA Services (“Company,” “we,” “us,” or “our”) respects
your privacy and is committed to protecting your personal
information. This Privacy Policy describes how we collect, use,
store, and share your information when you use our website, book
services, or communicate with us.

If you do not agree with this policy, please discontinue use of
our website and services.

For questions regarding this Privacy Policy, please contact us at:
📞 951-550-0211
📧 support@heritagednaservices.com
📍 Murrieta, California, United States

1. Information We Collect

A. Information You Voluntarily Provide
When booking services or contacting us, we may collect:

– Full name
– Date of birth
– Phone number
– Email address
– Service address
– Insurance information (if provided)
– Laboratory requisitions
– Physician orders
– Health-related information necessary for specimen collection
– Payment information (processed by third-party provider)

For DNA services, we may collect identifying information required
for chain-of-custody or legal testing compliance.

B. Sensitive Health Information
Because we provide mobile specimen collection services, we may
collect Protected Health Information (PHI), including:

– Laboratory requisitions
– Diagnostic codes
– Physician orders
– Insurance provider details

We use this information solely for coordinating specimen collection
and laboratory delivery.

We do not analyze, interpret, or provide medical advice regarding
laboratory results.

C. Automatically Collected Information
When you visit our website, we may automatically collect:

– IP address
– Browser type
– Device type
– Operating system
– Pages visited
– Referring URLs
– General geolocation (based on IP)

This data is used for security, analytics, and website performance
optimization.

2. How We Use Your Information

We use collected information to:

– Schedule and coordinate mobile lab services
– Verify laboratory orders
– Communicate regarding appointments
– Process payments
– Provide customer support
– Improve website functionality
– Comply with legal and regulatory obligations
– Prevent fraud and unauthorized access

We do not sell personal or health information.

3. HIPAA & Medical Privacy

Heritage DNA Services provides mobile specimen collection services.
Laboratory testing is performed by third-party accredited
laboratories.

We implement reasonable administrative, technical, and physical
safeguards to protect health information in accordance with
applicable federal and California law.

However, no electronic system can be guaranteed 100% secure.

4. Payment Processing

Payment information is processed by secure third-party providers
(such as Stripe or other PCI-compliant processors). We do not
store full credit card numbers on our servers.

Please review the privacy policy of the payment processor used
at checkout.

5. Sharing of Information

We may share information only when necessary:

– With accredited laboratories to fulfill specimen processing
– With payment processors to complete transactions
– With service providers assisting in website hosting or operations
– When required by law, court order, or legal process

We do not sell personal information.

We do not share mobile phone numbers or SMS consent data with
third parties for marketing purposes. Mobile numbers collected
are used solely for direct communication between Heritage DNA
Services and the consenting end user.

6. California Privacy Rights (CCPA / CPRA)

If you are a California resident, you have the right to:

– Request access to personal information we collect
– Request deletion of personal information (subject to legal
obligations)
– Request correction of inaccurate information
– Know what categories of information are collected
– Know whether information is shared

To exercise these rights, contact:
📧 support@heritagednaservices.com
📞 951-550-0211

We will respond in accordance with California law.

We do not sell or share personal information for cross-context
behavioral advertising.

7. Cookies & Tracking

We may use cookies and analytics tools to:

– Improve website functionality
– Monitor traffic
– Enhance user experience

You may disable cookies in your browser settings. Doing so may
limit certain website features.

8. Data Retention

We retain personal information only as long as necessary to:

– Complete services
– Comply with tax, legal, and regulatory requirements
– Resolve disputes

Health-related documentation may be retained as required under
applicable law.

9. Minors

We do not knowingly collect information directly from individuals
under 18 years of age without parental or legal guardian consent.

Parents or guardians may contact us to request deletion of a
minor’s information where permitted by law.

10. Security

We use commercially reasonable safeguards including:

– Secure hosting environments
– Encrypted transmission where applicable
– Access controls
– Limited internal access to sensitive data

However, no internet transmission is completely secure.

11. Third-Party Links

Our website may contain links to third-party websites
(e.g., laboratories). We are not responsible for the privacy
practices of third parties.

12. Updates to This Policy

We may update this Privacy Policy periodically. The updated
version will include a revised effective date.

We encourage you to review this page regularly.

13. SMS Communications

Heritage DNA Services may send SMS messages to customers who
have explicitly opted in to receive them. Message types include
appointment confirmations, result notifications, and general
customer service communications.

Message frequency varies based on appointment activity and
service inquiries.

Msg & data rates may apply.

To opt out of SMS messages at any time, reply STOP to any message
received from Heritage DNA Services. To request help, reply HELP.

Mobile phone numbers provided for SMS communications are never
sold, shared, or disclosed to third parties for marketing or
promotional purposes.

For questions about SMS communications contact:
📧 support@heritagednaservices.com
📞 951-550-0211

14. Contact Information

If you have questions about this Privacy Policy, please contact:

Heritage DNA Services
Murrieta, California
Phone: 951-550-0211
Email: support@heritagednaservices.com